Last updated: November 10, 2026

1. Who We Are

This Privacy Policy explains how Fit Foodie Selma (“we”, “us”, or “our”) collects, uses, stores and protects personal information when you visit or make a purchase through https://www.fitfoodieselma.com.

We are committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Data Controller

Registered business name: fitfoodieselma

Business ID (Y-tunnus): 3017896-9

VAT ID: FI30178969

Business location: Espoo, Finland
Email: hello@fitfoodieselma.com
Postal address: Available upon request for legitimate legal or data protection enquiries

The data controller is responsible for determining how and why your personal information is processed.

2. What Personal Information We Collect

Depending on how you use our website, we may collect the following information:

• Contact information: Your name and email address.

• Billing information: Your billing address and country, where required for processing your purchase and applicable taxes.

• Order information: Purchased ebooks, order numbers, purchase dates, transaction amounts and payment status.

• Payment-related information: Transaction references, payment confirmations and other information necessary to process and verify your order.

• Customer support information: Messages and other information you provide when contacting us.

• Technical information: IP address, browser type, device information, website usage data and similar technical information.

• Cookie and analytics information: Information collected through cookies and similar technologies, subject to your cookie preferences and applicable consent requirements.

We do not intentionally collect or store full payment card details through our website. Payments are processed by the relevant payment providers.

3. How We Collect Your Information

We collect personal information when you:

• Place an order through our website.

• Enter your contact and billing details during checkout.

• Make a payment using PayPal or Stripe.

• Receive purchase confirmations and download links.

• Contact us by email or through our website.

• Browse our website, through cookies and similar technologies where applicable.

4. Why We Process Your Information and Legal Bases

We process personal information for the following purposes:

Where we rely on legitimate interests, our interests include operating, maintaining and protecting our website and business.

We do not send marketing newsletters or promotional emails as part of our current services.

5. Payment Processing

Payments made through our website are processed by third-party payment providers, including:

• PayPal

• Stripe

When you make a purchase, these providers may process personal and payment information necessary to complete the transaction, prevent fraud and comply with applicable legal requirements.

We may receive information such as payment confirmation, transaction references, payment status and other details necessary to manage your order.

PayPal and Stripe may process personal information in accordance with their own privacy policies and may act as independent data controllers for certain processing activities.

For further information, please review their privacy policies:

• PayPal: https://www.paypal.com/privacy

• Stripe: https://stripe.com/privacy

6. Website Hosting and E-commerce

Our website is built using WordPress and hosted by Bluehost.

We use Easy Digital Downloads (EDD) to manage our digital products, shopping cart, purchases and ebook downloads. Customer order information is stored and processed through our WordPress and Easy Digital Downloads systems to manage purchases, provide ebook downloads and maintain transaction records.

These services may process information such as contact details, order information, technical information and other data necessary to operate the website and deliver purchased products.

7. Email Communications

We use Brevo (formerly Sendinblue) to send transactional emails related to purchases made through our website.

These emails may include purchase confirmations, payment receipts, ebook download links and customer support communications.

Brevo may process your name, email address, purchase information and other details necessary to deliver these communications.

We use Brevo only for transactional and service-related emails and do not currently send marketing newsletters or promotional emails.

For further information about how Brevo processes personal information, please visit its Privacy Policy:

https://www.brevo.com/legal/privacypolicy/

8. Analytics

We use Google Analytics 4 (GA4), provided by Google, to understand how visitors use our website and to improve its performance and content. Google Analytics is configured to operate in accordance with applicable consent requirements. You can withdraw or change your analytics consent at any time through the cookie settings on our website.

Google Analytics may collect information such as:

• Pages visited and interactions with our website.

• Approximate location information.

• Device and browser information.

• Referral sources and website usage patterns.

• Online identifiers and cookie information.

Where required, Google Analytics cookies and related technologies are only activated after you have provided the appropriate consent through our cookie consent mechanism.

For more information about how Google processes information, please visit:

https://policies.google.com/privacy

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to ensure that the website functions correctly and to improve the browsing experience. We use Complianz | GDPR/CCPA Cookie Consent to manage cookie preferences and consent on our website. Non-essential cookies and similar technologies are used only where the required consent has been obtained.

These may include:

• Strictly necessary cookies: Used for essential website functions, such as shopping cart functionality, security and remembering necessary website preferences.

• Analytics cookies: Used by Google Analytics to understand website usage and improve our services, subject to your consent where required.

• Other cookies: Depending on the website functionality and services enabled, additional cookies may be used for preferences or other purposes.

You can manage your cookie preferences through our cookie consent banner. You can also change or withdraw your consent at any time through the cookie settings available on our website.

Further information about the cookies used, their purposes and storage periods is available through our cookie settings.

10. How We Share Your Information

We may share personal information with third-party service providers when necessary to operate our website and provide our services.

These may include:

• Bluehost, for website hosting.

• Providers supporting our WordPress website and Easy Digital Downloads e-commerce functionality, where they process personal information on our behalf.

• PayPal and Stripe, for payment processing.

• Brevo, for transactional and service-related emails.

• Google, for website analytics where permitted by your cookie preferences.

We may also disclose information when required by law or when necessary to protect our legal rights.

We do not sell your personal information to third parties.

11. International Data Transfers

Some of our service providers may process personal information outside the European Economic Area (EEA), including in the United States or other countries.

Where personal information is transferred outside the EEA, we use applicable transfer mechanisms or safeguards, as required by data protection law. These may include European Commission adequacy decisions, the EU-US Data Privacy Framework for appropriately certified organisations, or Standard Contractual Clauses.

This may include an adequacy decision by the European Commission or appropriate safeguards such as Standard Contractual Clauses.

Further information about relevant safeguards can be requested by contacting us at hello@fitfoodieselma.com.

12. How Long We Keep Your Information

Purchase, transaction and accounting information is retained for the periods required by Finnish accounting and tax legislation. Generally, accounting vouchers and transaction-related correspondence are retained for at least six years from the end of the calendar year in which the financial year ended, while certain accounting records must be retained for at least ten years from the end of the financial year. Longer retention periods may apply where required by law.

For example:

• Purchase, transaction and accounting information is retained for the periods required under applicable accounting and tax legislation.

• Customer support correspondence is retained for as long as necessary to handle enquiries and any related issues.

• Technical and analytics information is retained according to the relevant service and cookie retention settings.

When personal information is no longer needed, it will be deleted or anonymised where appropriate.

13. Your Privacy Rights

Depending on applicable data protection laws, you may have the right to:

• Request access to the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information.

• Request restriction of certain processing activities.

• Object to certain processing activities.

• Request a copy of your personal information in a portable format where applicable.

• Withdraw consent where processing is based on consent.

Where we rely on legitimate interests, you may have the right to object to the processing of your personal information on grounds relating to your particular situation.

Please note that certain information may need to be retained to comply with legal obligations, including accounting and tax requirements.

To exercise your rights, please contact us at hello@fitfoodieselma.com.

We will respond to requests concerning your personal data in accordance with the time limits and requirements set out in applicable data protection law, generally within one month of receiving the request.

You also have the right to lodge a complaint with the relevant data protection supervisory authority. In Finland, this is the Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto).

14. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure.

15. Children’s Privacy

Our website and digital products are not specifically directed at children. We do not knowingly collect personal information from children in a manner that violates applicable data protection laws.

If you believe that a child has provided us with personal information unlawfully, please contact us.

16. Third-Party Websites

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality or applicable legal requirements.

Any updates will be published on this page together with the revised update date.

18. Contact Information

If you have questions about this Privacy Policy or how we process your personal information, please contact:

fitfoodieselma

Email: hello@fitfoodieselma.com

Website: https://www.fitfoodieselma.com